TEARDOWNS

REAL STORES. REAL LEAKS.

I pull apart real Shopify stores and show you exactly where the money slips out, straight from the live site, no theory. Every fix is free and most take an afternoon. Yours could be next.

Surfboard brand · UK

Draft

A surf brand that's invisible for its own name.

Draft's Shopify store still tells Google it's called "My Store". Here are five revenue leaks hiding in plain sight, and the fixes.

5 LEAKS · READ THE TEARDOWN →

Natural skincare & cosmetics · UK

Bee Cosmetics

Great product pages. Invisible shopfront.

Bee Cosmetics writes proper, keyword-rich product pages, then leaves the homepage Google ranks first as a bare brand name with no description. Five leaks at the front door of an otherwise well-built store.

5 LEAKS · READ THE TEARDOWN →